.2024 has been actually an unpredictable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in equity capital every year, have actually reared virtually $360 thousand thus far this year, placing it on track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That stagnation results from market concentration, increased governing stress, and financial uncertainties.ADWEEK talked with five VCs who remain to acquire adtech companies, even with these problems, concerning what they are actually searching for as well as what they stay clear of. Probably unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused innovations and industry-specific areas including connected television.