.2Performant, a Romanian modern technology as well as affiliate advertising answers firm, introduced on Monday, September 9, at the Bucharest Stock Exchange, that it wants to acquire the Profitshare affiliate systems in Romania as well as Bulgaria from Sale Marketing. Concurrently, Dante International, the owner of eMAG, will certainly come to be an investor in 2Performant.On September 6, 2Performant’s Panel of Supervisors concluded a preliminary contract to acquire the Profitshare.ro and Profitshare.bg affiliate networks possessed through Transformation Advertising And Marketing S.R.L. and also Transformation Advertising EOOD.
The deal summarizes the guidelines of the transaction as well as is actually not lawfully binding, conforming to the firm press presented through Economedia.The procedure entails the transmission of the Profitshare company lines coming from Transformation Advertising S.R.L. and also Sale Marketing EOOD (as sellers) to 2Performant (as the buyer). Dante International S.A.
(majority shareholder of Sale Marketing S.R.L.) are going to be part of your business move agreement as an underwriter.” Once the Profitshare deal is accomplished, we will certainly increase our existing capability and also diversify our client profile in both Romania and also Bulgaria. We still possess a handful of important measures to finish, however I am positive that the crews involved in the purchase on each edges will definitely manage to complete all of them properly. Our experts will definitely introduce our post-acquisition plannings after settling the purchase depending on to the ultimate deal,” mentioned Dorin Boerescu, CEO and also Founder of 2Performant System.The purchase rate is actually RON 4.3 million, as well as are going to be actually spent 55% in money and also 45% in 2Performant reveals by means of a funding boost..” 2Performant is actually a younger as well as dynamic company along with market values that resonate along with our company.
Our experts assume that, after the deal is actually completed, the Profitshare business blended with 2Performant will provide more significant worth to its own clients,” claimed Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that a number of steps continue to be to accomplish and complete the deal, like the successful completion of the due carefulness review by 2Performant.Profitshare was launched in 2012 as well as presently possesses a collection of 250 partner systems (including the eMAG group) in Romania as well as Bulgaria.radu@romania-insider.com.( Picture source: the company).